REGEN POSTERS
CLIENT: Team Regen
ROLES: Graphic Designer, Creative Director, Marketing Director
72 poster designs created to serve as both promotion and merchandise for Regen 2024, a live, in-person gaming event that took place from August 23rd-25th in Leicester, England.
All designs parody existing film posters, each recreated from scratch with Super Smash Bros’ characters. This concept for the marketing campaign’s theming was chosen as the event would be held at The Athena, a large venue which holds historical value as one of England’s earliest built cinemas.
‘Individual’ posters (featuring 1-2 characters) were created to promote the attendance of notable/famous players of Regen 2024’s featured games.
Regular attendees had the chance to have their gamertag and character of choice featured on a ‘Group' poster (featuring 3-7 characters) if they bought an ‘Early Bird Plus’ pass when signing up for Regen 2024. This pass type was limited to the first 100 people to purchase it and sold out within 8 minutes of registration for Regen 2024 going live.
Over 130 players were featured across the 72 poster parodies; this huge promotional effort would result in Regen 2024 becoming the UK’s biggest Super Smash Bros tournament in history, reaching over 720+ attendees.
PROJECT DATE: Mar-Aug 2024
PROJECT DURATION:
3-4 hours per ‘individual’ poster
3-8 hours per ‘group’ poster
SOFTWARE USED:
Photoshop (Graphic Design)
Blender (3D)
NOTE: Featured players’ names were removed in the public merchandise versions of designs, which are the versions displayed below.