NO TECH ZONE
CLIENT: Riccardo Serri
(Main Super Smash Bros Tournament Organiser for Italy)
ROLES: Art Director, Concepting, Design, 3D Modelling, 2D & 3D Animation
A trailer for a commercial in-person video game tournament, taking place in Milan, Italy
The only prompt given by the commissioner was for the trailer to be 'hype' and 'fun'. With this in mind, I developed the project’s art direction to be a fusion of Western pop art and East Asian choreography to elicit an exciting, energetic atmosphere through popping colours and striking movements.
The style of the trailer was adapted by the tournament’s organisers for the event’s theming and its following promotions.
PROJECT DATE: Dec 2024
PROJECT DURATION: 11 Days
ADDITIONAL CREDITS:
Logo - @CammyZura
SOFTWARE USED:
Blender (3D Animation)
After Effects (Motion Graphics/Design, 2D Animation, Colour Correction, Typography, Concepting)
Final Cut Pro X (Storyboarding)
STYLE FRAMES
The trailer was incredibly well received online, raising the event runners' X (formerly Twitter) page from 300 to 525 followers following the trailer being published, with the trailer itself receiving over 1000 likes on its original post.
An additional, official quote tweet to the original post that compared the trailer’s 3D animations to its choreography references received 3500 likes, further promoting the event.
A significant number of quote tweets to the original post and the trailer's follow up promotions comment on the 'amazing' style of the trailer and say that it "might be my favorite fighting game/smash related trailer ever".