NORTHERN SUMMIT
CLIENT: SSMTeamUK
ROLES: Art Director, Concepting, Design, Animation, Music Editor
A trailer for an invitational video game tournament, raising money for Mind UK.
The loose prompt given by the commissioner for the trailer was 'fun and casual' with an emphasis on creating an inviting atmosphere for people to support charity. With this in mind, I branded the video with bright colours, bold text and strong, simple shapes.
The invited players' section was intentionally made to be the most extravagant part of the trailer. By highlighting the cast in attendance, the event reinforces to audiences that it will have more of a personable, charismatic atmosphere than a serious, competitive one.
STYLE FRAMES
PROJECT DATE: July 2023
PROJECT DURATION: 7 Days
ADDITIONAL CREDITS:
Logo - Mike C.
SOFTWARE USED:
After Effects (Motion Graphics/Design, Animation, Colour Correction, Typography, Concepting)
Final Cut Pro X (Storyboarding, Music Editing)
RECEPTION
The reception of the trailer was very strong, considering the relatively small reach of the organisers' online brand, and led to 26 nominees signing up for the voting stage, with £5,452.59 raised for charity total.
