ANNOUNCING FAZE SPARG0

CLIENT: FaZe Clan

ROLES: Concepting, Storyboarding, Design, Animation, Video Editor, VFX, Audio & Sound Mixing

PROJECT DATE: Apr 2022

PROJECT DURATION: 8 Days

ADDITIONAL CREDITS:

Director / Videographer - Shawn Doc

Producer - FaZe Bepsy

FaZe to Smash logo Motion Graphic, Burning FaZe logo- Stephen Heo

‘Scan Hand Here’ Motion Graphic - Abdulaziz Alhujaili

Intro until 0:16: Tafa Edits

SOFTWARE USED:

After Effects (Animation, Colour Correction, Typography, VFX)

Final Cut Pro X (Storyboarding, Video Editing)

Logic Pro X (Music & Sound Editing)

A reveal announcement for competitive Super Smash Bros Ultimate player ‘Sparg0’ being sponsored by FaZe Clan, and that FaZe Clan was entering the realm of Smash Bros eSports.

This video was made to be revealed as a surprise onstage at one of the California's largest gaming tournaments of the year before being posted to social media afterwards.

’Announcing Faze Sparg0’ was a collaborative project with members of FaZe Clan's production team; I was granted a large chunk of directorial control within my roles while still adhering to FaZe's brand guidelines and general interests.

STYLE FRAMES

MAKING AN IMPACT

With the consideration of FaZe Clan being a tier 1 eSports team with over 50+ million followers across multiple platforms and ‘Sparg0’, at the time, being the second best player in the world, it was important that the video be as impactful and suspenseful as possible.

In order to do so, we put emphasis on the breadth and importance of FaZe Clan's branding within the eSports world before progressively revealing more of ‘Sparg0’. Only after a highlight from one of Sparg0’s most famous tournament sets is his entire face and body revealed, accompanied by FaZe Clan’s logo transforming into the series logo for Super Smash Bros. The music is edited to provide a moment of silence as the reveal occurs, allowing audiences to solely consider the reality of what they’re seeing.

Further, I believed the best way to generate impact would be to convey the reveal without any text or speech, instead weaponising the reputation that both Sparg0 and FaZe Clan hold within the eSports scene and allowing audiences to connect the dots themselves. This was structured to be alike Super Smash Bros Ultimate’s character reveal trailers, which are similarly visually-focused in how they incorporate reputation when providing information and hints to maximise a surprise’s effect.

Montage was used alongside roll from a shoot to highlight both the intensity of Sparg0's gameplay and the stature he holds as a player. I manipulated Smash Ultimate's camera mode to create cinematic shots to represent Sparg0's gameplay in a way uncommonly seen within Smash Bros eSports, providing the video a dramatic and memorable flair.

Additionally, I did all music selection, mixing and sound design for the project. I chose to utilise an intense, cinematic techno song to interweave FaZe Clan's cybernetic branding with the contextual story of a young prodigy rising to glory. It was very important to me that commentary from famous streamed matches of Sparg0's be featured alongside his gameplay, as it would further highlight how exciting his play is to watch.

EARLY CONCEPTS

Smash Ultimate was originally revealed by displaying the series’ logo as a burning fireball (leftmost). We sought to emulate the game’s original reveal with FaZe Clan’s logo to both directly tie the organisation to Smash Ultimate and so that it could additionally be read as “the first time FaZe Clan was involved with Smash”. The second design (second from right) was chosen to keep within a circular form.

Early visual references for the creation of Sparg0’s photoshoot. We wanted to create the idea that both player and organisation were ‘stepping into something new’.

RECEPTION

The reveal video was a huge success, being shown at the venue at the beginning of Sparg0's first match in the top 8 of the tournament's bracket, creating a monumental surge of excitement from the crowd.

When posted to Twitter, the video attained over 18,000 likes and 4,000 retweets, with many commentating to say that it was "the coolest announcement they've ever seen" and that it "gave them goosebumps".

A recording taken moments after the reveal at Genesis , as Sparg0 is taking off his hoodie to reveal his FaZe Clan jersey.