CRESCENDO
CLIENT: Liquid Jeans (Matthew Hayden)
ROLES: Storyboard, 2D Animation, Motion Design
A short bumper / announcement for a live in-person video game tournament.
The commissioner's brief was to "create a 10-15 second long video that announces Crescendo, styled after the design for a t-shirt that will be sold at the event, while also providing some of the most important details of the event".
To keep with the style of the t-shirt's design, I made each asset’s linework purposefully imperfect and unrefined for a casual and homely feel, in comparison to other events' more commercial feel. This design choice aligns with this in-person event’s branding, which is aimed towards a communal feel rather than a competitive environment, even featuring an in-venue bar.
STYLE FRAMES
ADAPTING THE SHIRT
Bard’s shirt design for Crescendo - the reference I was provided for the video’s art direction
A display of the 2D animation rigs and their components functioning together to create the main part of the video’s animation.
Smaller parts of the shirt were also adapated to be part of the trailer either as visual gags (left) or to display information (right).
CREDITS
PROJECT DATE: Jan 2025
ADDITIONAL CREDITS:
Art Direction - Bard (@SsbmBard)
Shirt Design - Bard (@SsbmBard)
Director - Matthew Hayden
SOFTWARE USED:
Apple Motion (2D Animation, Motion Design, Typography, Illustration)
Final Cut Pro X (Storyboarding, Mixing)